top of page
No Waves.png

Should Founders go to Conferences?

Some thoughts on whether you should go to conferences (and what conditions ought to be met to make it worthwhile)


TLDR: Yes, but invest in making the time there valuable.

Treat a Conference as a sports final

Checklist for making the most of the time:

- Invest time in advance (at least 1 day of prep per day of conference)

- Find out who is going that meets your user/customer profile

- Reach out a week/couple of weeks before to break the ice - make the in-person meeting the second or third interaction!

How do I know the conference is right for me?

- Large number of your users
- Users tended to have stands, not just go as delegates
- Right duration of time to network with 80-90% of those attending (don't plan for 100%, some people you plan to meet will not be there!)
- If it's not a slam dunk 'yes, I need to be there' - it's *probably* not worth it

Other points:
- Know your customer profile
- Know which conversations are essential vs. nice to haves.
- Get the essential ones out of the way first

(for the rugby folk) Take the 3 points, every time - if there's a guaranteed win, even if potentially smaller, in front of you, take it.

Don't speculate in 'match time' - the event will be over before you know it.

Those leveraging our data:

How helps
Inward Investment Offices


Set criteria for the tech
businesses you are targeting


Ability to include After-Care
and Investor Development


Measurable ROI


Increase conversion
rates by up to 8x

bottom of page