top of page

Understanding Pre-Money Valuation

"Pre-money valuation" may sound complex, but it's simple at heart.


It just means how much your company is worth before you add external funding or investment.


In other words, it’s the value of your startup just before an investor hands over a check.

Why does this matter?


Your pre-money valuation affects how much of your company you give away when you take on investment.


If you value your company too low, you might give away more than you should. Value it too high, and you might not attract investors at all.

So, how can a budding tech firm determine its pre-money valuation?

  1. Comparables: Look at other similar tech companies. How much were they worth at your stage? This can give you a baseline. However, no two companies are the same. Adjust for your unique situation.

  2. Cost-to-Duplicate: Simply put, how much would it cost to make another company just like yours from scratch? This includes costs like software development, hiring key personnel, and acquiring assets. This method, while straightforward, often undervalues the potential and vision of the startup.

  3. Discounted Cash Flow (DCF): This method can be a bit more complex. It projects how much money your company will make in the future and then "discounts" it to present day values. The downside? For early startups with no revenue, this is often just guesswork.

  4. Berkus Method: Named after Dave Berkus, this method assigns a set value to various elements of your startup, like having a good prototype or an established user base. If you meet these criteria, you add up the values to get your valuation.

Remember, no method is perfect.


Often, the best approach is to use a blend, being aware of their strengths and weaknesses.


Above all, be honest. Inflate your numbers, and savvy investors will walk away. But undervalue yourself, and you risk losing a fair share of your company.

In the world of tech startups, knowledge is power. Grasping your pre-money valuation can be the difference between a good deal and a lost opportunity.


So, research, be aware, and armed with knowledge, you can walk into investor conversations with a greater degree of confidence. 

bottom of page