🍸 I’ve been at a number of industry events in recent weeks. One topic keeps being complained about by investors. That’s generic outreach from startups.
So, what is generic outreach?
🎲 It’s a speculative message that is not tailored to the recipient.
Why does it happen?
💲Money!
📩 Same as with those pesky emails clogging your inbox.
🤔If you have it, others want to help you get rid of it.
Some are better than others at doing this.
⏳A lack of time - there seems not to be enough of it.
I’ve also been guilty of generic outreach before (in the startup I worked at before shipshape.vc)
Sidenote: Spray and pray is a mental trap...
Not spending time researching and just messaging is actually a much less efficient way to spend time.